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Marketing 101: Foundations of Marketing Success

Overview:
Marketing 101 is the perfect starting point for entrepreneurs, small business owners, or marketing enthusiasts who want to grasp the basics of marketing and develop the skills needed to build successful marketing campaigns. This course will give you a solid understanding of the core marketing principles and how to apply them in real-world scenarios.

What You’ll Learn:

• Understanding Marketing Fundamentals: Explore key concepts like target markets, value propositions, and customer segmentation.

• Building a Brand: Learn the essentials of creating a brand identity and positioning it for success.

• Creating a Marketing Plan: Develop a step-by-step marketing plan, from setting objectives to execution and measurement.

• Content Strategy Basics: Discover how to create engaging content that resonates with your target audience.

• Social Media 101: Learn the role of social media in marketing and how to maximize your presence on popular platforms.

• Intro to Digital Advertising: Understand the basics of paid ads, including targeting and budgeting.

• Market Research: Conduct basic market research to understand customer behavior and industry trends.

• Measuring Success: Introduction to tracking and analyzing performance using key metrics.

Who Should Take This Course:

• New business owners

• Aspiring marketers

• Influencers, content creators, or solopreneurs

• Anyone looking to launch or scale a small business

Outcome:
By the end of this course, you’ll have the tools and confidence to launch your first marketing campaign or fine-tune your existing efforts to increase brand awareness and drive results.

Are you ready to build the foundation for your marketing success? Join us for Marketing 101!